10 EXAMPLES OF DETAILED CONTENT MARKETING PERSONAS
On their wide-ranging blog, social media company Buffer had quite a bit to say about their persona development strategy. For example, meet Rachel:
ERIN
The age old wisdom — “know your customer!” — still holds true today, if Hubspot’s detailed persona is any indication.
Enterprise Erin’s profile not only notes her personal characteristics (down to her likely status as a newlywed), but also the challenges that customers like her are experiencing.
Frank
As a digital marketing company, Single Grain knows the value of a well-placed targeted ad. Of course, that doesn’t mean all of their consumers are going to be high-tech.
KYLE
An example of a marketing persona created by Inalign, Kyle Fisher’s profile considers not only his general characteristics and assets, but also explicitly explains what he’s looking for when purchasing a vehicle. With a detail-oriented profile like this, it’ll be much easier for the company in question to stay on message when trying to communicate with real consumers.